©2018 by ParkCircle Technologies

DIGITAL ENABLEMENT

"Going Digital" is not just about having a nice web-site and a mobile app. We will help you re-think your business model in a digital-first world where everything from outreach to service delivery to follow-up is now in a digital format.

 

WEBSITE DESIGN

The medium is the message. We believe that Website Design is not only about website anymore. The designer has to see the bigger picture and create a design which cuts across all kinds of devices be it a laptop or a mobile or a tablet. We design websites to be user friendly and which convey the overall brand experience in every interaction rather than just being a ledger of information. With optimal usage of cinemagraphs, chatbots, videos, we create a wholesome experience for your user.

NATIVE APPLICATION (IOS, ANDROID)

We believe that the battle for the fourth screen is still on. Today, mobile is the first preference for almost all the users. An average smartphone packs more power and versatility than your average computer a few years ago. We believe in a mobile-first strategy and create user-friendly apps for you Android or iOS devices.


SEARCH ENGINE OPTIMIZATION

In today’s world, where customers search for everything on the internet, nothing is more important for a business than showing up on the front page of Search Engine Results. We conduct SEO audits of your website and understand the drivers of your website rank and traffic. Our team works on your website pages for content and ensure that the pages comply with technical requirements of Search Engines like Google and Bing. By creating the right content and showcasing it at the right places, we can get you there at the top of Search Engine results.

SEARCH ENGINE MARKETING

Spending marketing dollars without knowing the result is like shooting in the dark and never knowing whether you had hid the right target. Our deep expertise in running large campaigns (and spending millions of dollars!) for ads on Google, Facebook and LinkedIn can help you in identifying the optimum channels, keywords, audience for your paid marketing campaigns. By constantly analysing, monitoring and optimising your ad campaigns we can get you the best return on your every dollar spend.

SOCIAL MEDIA MARKETING

In today’s world of WhatsApp, YouTube, Instagram, LinkedIn none of the businesses can afford to stay away from these social media channels which the customers frequent. With an optimal mix of technology and people, we can provide solutions which can help you find and engage your customers and increase your brand awareness. Not to mention, you can always measure the effectiveness per dollar.

CONTENT MARKETING

Free and Valuable content helps businesses convert prospects into customer and existing customers to repeat buyers. With our network of content professionals we can regularly create awesome content
In the form of blogs, videos, infographics.

WEBSITE MONITORING

With customers on your website and mobile app, it is imperative to know in real time about the up-time, site-traffic,  loading speed and various other parameters.  An ill-timed failure can tarnish the image of an organisation and do more harm than anything else. We can identify the most important metrics that can be useful for your site and integrate them in your MIS so that you are never caught unawares.

USABILITY A/B TESTING

As important it is to know whether your website is up and running it is equally important to know how your users are interacting with your website, how do they navigate your website, which pages do they prefer over others, where do they spend the maximum time and so on. Our team can identify the relevant metrics for your website and integrate them with your systems so that you can get a better understanding of your customer behaviour. A small change in your navigation or a change in position of a button can work wonders for you business.

ENTERPRISE MOBILE STRATEGY

Given that our customers are mobile and so are our employees it is imperative for any organization to have an enterprise wide mobile strategy. It is even more important to understand the target audience, the user behavior, the business processes and the way forward. Our team will deep dive into all of these before coming out with a mobile strategy which actually works.